An SEO audit is a health check for your website. It shows what is stopping Google from finding, understanding and ranking your pages. You do not need expensive software to start. This SEO audit checklist has 15 checks you can do yourself using free tools such as Google Search Console, Google Analytics and PageSpeed Insights.
A. Technical Checks
- Is your site indexed? Search Google for site:yourdomain.com and check Search Console to see which pages are indexed.
- Is the site secure? Your site should load on https with a valid SSL certificate and no browser warnings.
- Does it work on mobile? Open your pages on a phone. Text should be readable and buttons easy to tap.
- How fast is it? Test key pages in PageSpeed Insights and fix large images, slow plugins and unnecessary scripts.
- Is there a sitemap and robots file? Submit your sitemap in Search Console and make sure you are not accidentally blocking important pages.
- Are there broken pages or errors? Look for 404 errors and redirect loops in Search Console and fix or redirect them.
B. On-Page Checks
- Title tags: each page needs a unique title with the main keyword near the start, kept short enough to display fully.
- Meta descriptions: write a clear, enticing summary for each important page.
- Headings: use one H1 per page and logical H2 and H3 headings.
- Content quality: pages should answer the visitor’s question better than competing pages, without keyword stuffing or copied text.
- Images: compress them, use descriptive file names and add helpful alt text.
- Internal links: link related pages together so visitors and Google can discover your content easily.
C. Local and Tracking Checks
- Google Business Profile: confirm your name, address, phone number, categories and hours are accurate. See our guide on local SEO in Delhi.
- Backlinks: check which sites link to you and whether any look spammy.
- Tracking: make sure Analytics and Search Console are connected and recording calls, forms and key clicks as goals.
How to Prioritise the Fixes
Do not try to fix everything at once. Work in this order:
- Anything that stops Google from indexing your pages
- Mobile and speed problems on your most important pages
- Titles, descriptions and content on pages that should bring leads
- Internal links and smaller clean-ups
Free Tools to Use
- Google Search Console for indexing, errors and search queries
- Google Analytics for traffic and conversions
- PageSpeed Insights for speed and mobile performance
- Google’s Mobile-Friendly and Rich Results tests for quick checks
When to Get a Professional Audit
If your traffic suddenly dropped, your site is large, or you do not understand the technical issues, an expert audit can save time. Learn what professional SEO includes in our guide to SEO services in Delhi. Also read how AI is changing SEO in 2026 so your fixes match where search is heading.
Frequently Asked Questions
How often should I do an SEO audit?
A full audit once or twice a year is enough for most small sites, with a quick monthly look at Search Console for errors.
Can I do an SEO audit for free?
Yes. Google Search Console, Analytics and PageSpeed Insights are free and cover most basic checks.
How long do SEO fixes take to show results?
Technical fixes can be picked up in days or weeks, but ranking improvements usually take a few months.
Want an Expert to Review Your Website?
Digi Grotify offers SEO support for businesses in Delhi. Contact us or learn more about our SEO service.